I haven't had a job for seven years. Today is officially the end of my seventh year of being happily unemployed. I left my job as a personal trainer on the 10th of October, 2017. The actual story is that my boss had been cutting my hours since August to try to get me to leave on my own accord since they had no reasonable explanation for firing me. So, by October 10th, I was barely employed anyway. I was such a shocking employee... When they started cutting my hours, I started giving my...
7 months ago • 4 min read
Hey Reader, I've got a bunch of tradies at my house today. And my office is out of action, so Ollie and I have been relegated to work in the bedroom (Ollie is working hard, as you can see) Ignore the unmade bed, and unfolded laundry on the floor... My office at our new place had no air conditioning when we bought it. Which hasn't been an issue since we moved in at the end of autumn and have just gone through winter. But to avoid the painful reality of working and living in a sauna this...
8 months ago • 2 min read
Hey Reader I think most business owners, coaches & creators shoot themselves in the foot. How often do you read the story of: "I built this business but then found myself hating it. I had a massive team, no profit margins, and felt trapped" What's crazy to me is that I've never felt that way at all. Now, sure, I often have to do things I don't really want to. I find myself exhausted and in need of a recharge every 6-8 weeks. But I've never felt trapped by my business. It's fucking great. It...
8 months ago • 3 min read
September 3rd, 2024 You know Reader, life can be pretty fucking remarkable sometimes. I had a moment just last weekend. I was out on my long Saturday morning ride. And there's this one stretch of road that is just... perfect. And, like every other time I ride this road, I decided to have a crack. My lungs burned. My vision narrowed. I could taste metal on my tongue. The winter air was cold, but the sun was warm. I had the coastline on my left, vast stretches of beach with crystal clear water...
8 months ago • 3 min read
Inspired Insights May 24th, 2024 If you could step into my shoes for a day, experience all my memories, and go on a journey of the last decade of my life. I have no doubt in my mind, that you’d never hesitate to take action ever again. Because what you’d realise, if you could step into my shoes, is that my path wasn’t well paved or thought out. It wasn’t regimented or contrived. There was no rhyme or reason. And it looks nothing like the fear you’ve built up in your mind. See, people usually...
12 months ago • 4 min read
Inspired Insights May 17th, 2024 If you had to list everything you would need to get your online business to $250k in annual revenue. What immediately comes to mind? Well you need a product. But to sell it, you'll need a sales page. Then you'll need to learn how to make better videos. You should also start growing a newsletter. Now you need to learn how to write emails. Post sign-up sequences... You also probably need to learn facebook ads... And whilst you're at it, automations with Manychat...
12 months ago • 4 min read
Inspired Insights May 10th, 2024 What would you say is the most important consideration when creating a new product? The logo? The marketing? The customer avatar? The problem it solves? None of that. The most important consideration when creating a new product is... Desire. Do people want your product? Yes, or no? Missing this one question is the reason most content creators get discouraged by business. They have an idea. In their mind, it's an absolute winner. So they spend months creating...
about 1 year ago • 5 min read
Inspired Insights April 26th, 2024 What are you scared of? What’s the fear that’s stopping you from doing what you truly want to be doing? So many of you have built up this enormous monster in your minds of what taking action might look like. Where it might lead you. And the misery it may create. Your inaction has allowed you to spin up such a tail of fear that your goals now represent fear itself. It’s a vicious cycle; the longer you stay in that period of inaction, the greater the fear...
about 1 year ago • 3 min read
Inspired Insights April 19th, 2024 Reality check: Your follower count has nothing to do with how much money you’ll make this year... I know, crazy, right? I’m sure you’d imagine that the higher the follower count, the higher the income. And look, I believed that too, for years. I always scoffed at the people who would preach; “Your follower count doesn’t matter.” But here’s the reality. There are hundreds of creators (dozens that I know personally) who have 10s of thousands of followers,...
about 1 year ago • 6 min read