If you had to list everything you would need to get your online business to $250k in annual revenue.
What immediately comes to mind?
Well you need a product.
But to sell it, you'll need a sales page.
Then you'll need to learn how to make better videos.
You should also start growing a newsletter.
Now you need to learn how to write emails.
Post sign-up sequences...
You also probably need to learn facebook ads...
And whilst you're at it, automations with Manychat and Zapier…
What else?
I haven’t even started to scratch the surface yet.
So many different things you need to be juggling.
Well, what if I told you that you don’t need any of that to build a $250k/year business?
You don’t need a perfect sales page.
You don’t need email sequences or automations.
You don't even need to write emails... yet.
Heck, I had my first $50k/month with nothing but a $29 digital product and organic content on Instagram.
Nothing fancy; one offer, one platform.
I know that sounds unbelievable but let me explain.
A lot of the business knowledge circulating around the internet nowadays is based on processes.
Processes designed to improve the efficiency of your online business.
I like to call these levers.
They're fantastic, you can pull a new lever every other month, and suddenly open a whole new avenue of your business.
And then, that lever becomes another weapon in your business arsenal.
There are hundreds of these levers you can install in your business to increase conversions, leads, LTV, AOV.
I’m all for that.
But what happens if you don’t yet meet the necessary conditions to get the result in the first place?
Let me explain.
Let’s say you have a sales page written by the best copywriter alive…
You take that sales copy and give it to the best web designer alive...
But then your personal brand is...
...Letting the team down.
People aren’t connecting with you…
The offer is good, the copy is fantastic and the web design is immaculate.
But no one trusts you enough to hit the buy button.
There are no processed or systems that can help you with that.
You can have all the fancy marketing but if your personal brand isn’t built on the right foundation…
...If people don’t care about what you have to say.
If there’s no story behind what you do.
And if you haven’t designed your message in a way that sells for you…
You are spinning your wheels.
Too much torque, not enough traction.
So what’s more important?
The marketing tricks or the personal brand behind them?
I'm sure you've seen the creator, with a massive audience, but their marketing feels...
...Slimy...
These creators don't lack the marketing knowledge.
They aren't missing a weapon in their business arsenal.
Their entire foundation is off.
So why are you focusing on mastering the processes...
...The metaphorical icing on the cake of your business...
When you should be focused on building a powerful personal brand.
The kind of brand that makes people seek out opportunities to work with you?
When you do that any sales page, no matter how messy, will convert.
Your emails, no matter how poorly written, will sell…
And your revenue will skyrocket.
All because you focused on the foundation.
Once you get the foundation right, that’s when you can get fancy, and start playing with marketing strategies…
Too many creators have the foundation all wrong.
And they're trying to solve this with marketing gimmicks.
Focus on building a powerful personal brand, and you'll have the gurus wondering how you're selling so well...
Hope this makes you think.
Tom
Lesson
If you didn't fear failure, you wouldn't work hard enough to succeed.
I always get nervous before my big launches for Time to Build.
It's a little routine I have going on, where about a month out from each launch, fear rears its ugly head and reminds me of all the worst-case scenarios.
"This launch will be a complete failure..."
"What if literally no one purchases..."
I've become really familiar with this sensation, and now almost see it as a pre-requisite of a successful launch, as crazy as that may sound.
The reason being, is it's that same fear that drives me to continue improving the program, launch after launch.
Almost as a way to satiate that fear.
I now see that fear, as one of my main drivers of my success, and success of Time to Build.
And then I was listening to a podcast, and I heard that quote.
"If you didn't fear failure, you wouldn't work hard enough to succeed."
And it suddenly made sense.
I need fear, because without it, I wouldn't care enough, to work hard enough to succeed.
I heard this fact recently, and look, I haven't fact-checked this, but I am an avid sim racer, and love motorsport, so from my perspective, it feels like it's true...
Most of the lap records from tracks around the world, are faster in real life, than they are on the simulator with the same track and car.
The reason?
Fear of death.
Those real drivers taking a real corner in a real car at 200kms per hour, fear death.
And that fear, allows them to drive faster, not slower.
Resource
I recently opened up about my health anxiety on my Instagram and here in my newsletter, and the feedback from some of you guys has been very heartwarming.
After that, I was driving and decided to throw on an episode of the Joe Rogan Podcast with Chris Distefano, and almost like fate, in that same episode, Chris decided to open up about his own struggle with health anxiety.
And it was incredibly comforting to hear that someone I've looked up to for years, struggles with the same battle I do.
So, if you struggle with health anxiety, or anxiety in general, this was a great listen.
Question
"What story are your daily habits telling about the person you're becoming?"
You can reply directly to this email with anything you created, consumed, or thought about this week.
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Thank you once again for spending some of your time with me & reading Inspired Insights.
Talk soon,
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What can I help you with?
Time to Build
Time to Build will open for enrollment once again at the end of May! So, if you're ready to build your personal brand in 2024, join the waitlist via the button below.
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Creator Launchpad
The Last Notion Template You'll Ever Need For Your Creator Business. Manage, systemize, and run everything from financial reporting to content planning all in one place.
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